To celebrate 50 years of edgy beauty, YSL Beauté asked 8 local South African designers to interpret one of the new Yves Saint Laurent Couture Eye Palettes (which in turn each celebrate iconic moments in the history of the YSL brand) to create a garment. I love that – beauty inspiring fashion.

I had the opportunity to interview the talented (and super cool) Thula Sindi. For those of you who are unfamiliar with the Thula Sindi brand, it is the ultimate brand of apparel that is delicately made, exquisite and timeless. Targeted at the modern, sophisticated woman who loves quality but knows that quality doesn’t have to break her bank.

Thula Sindi was given the No 3 Afrique Palette to draw inspiration from. Think a fiery sun and the gleam of twilight over the savannah, sacred dust echoed in safari tones. Five shades celebreate all the exotic wonders of Yves Saint Laurent, five invitations to faraway places, under the sun.

YSL New COUTURE PALETTE n°3_Afrique (interpreted by Thula Sindi)

The palette is a 5 colour ready to wear palette, containing colours that are long-wearing and crease-proof. The formula includes a high concentration of pearls and pigments and a network of transparent powders that result in a long-lasting complex for optimal hold. This smooth even blend finish is crease resistant for up to 12-hour hold. The result is pure, intense colour.

The Afrique palette, as well as Yves Saint Laurent’s own story, is inextricably linked with the African continent. Saint Laurent was born in Oran, Algeria, in 1936. Morocco had a major influence on his work and the colours he used – he travelled to Marrakech twice a year to design his haute couture collections. In 1967 he launched his “African” Couture Collection, which was inspired by primitive African art, amongst other things. Some dresses were elaborately embroidered with 20 types of beads including sea shells, wooden beads, and animal-teeth-shaped beads, which had rarely been used for Haute Couture before, as well as several sorts of colored threads. Coming full circle, Saint Laurent’s ashes were scattered in the Majorelle Gardens of his home in Marrakech.

fm_africa

 

The soft earthy pastels of the Africa Palette provided perfect inspiration for a dress that embodies the simplicity and sophistication of the Thula Sindi brand. With the dynamic movement of the fringe which echoes the creations of Yves Saint Laurent and the beauty of Africa which captured his heart and became part of the YSL design legacy.

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Thula Sindi image

You never quite fully appreciate the final garment, until you have been through the creative process, as was my case. Read on for my interview with Thula Sindi…

How did you select the materials you used?

I thought of the modern woman when creating this garment, someone who is empowered sophisticated and knows what she wants. I chose a big industrial zip for ease (not everyone lives with someone or has a helper to help them to get dressed in the mornings) which is easy to zip up. I went with modern wearability, glam and ease.

Were the materials difficult to work with?

The fringe was difficult to work with – it was like hair and quite unruly! It took 3 days to perfect and was made from carpeting, a wool blanket and a nylon blanket. The dress itself consists of 7 parts which had to be assembled in perfect order.

How would you describe the overall aesthetic?

Sleek, modern, afro touch, ready to hit the town!

Did you enjoy the brief and collaborating with YSL Beauté?

I did! It’s great to see your finished product through other peoples’ eyes. It was fun.

Was creating the dress challenging?

It was challenging in a good way. The YSL label is incredibly inspiring.

Who is your dream client?

Jennifer Lopez because she loves clothes. She always looks fashionable and well put together. I would also love to dress Oprah – she looks like she could be quite cheeky but loyal.

What is your favourite quality in a woman?

Confidence. I think it leads to being decisive. I love a woman who knows what she wants. I’d rather have someone tell me what she likes and doesn’t like instead of me having to figure it out.

 

Yves Saint Laurent Beauté is delighted to announce Edie Campbell, 2013 Model of the Year as its brand ambassadress for its new fragrance Black Opium.

The announcement took place on May 6th in Paris at the Electric during a Reveal cocktail that gathered more than 300 beauty top-editors and key influencers.

With her British elegance and unique style, Edie Campbell rapidly captivated the top names in the fashion world. Spotted by Lucinda Chambers in 2009, Campbell began her career in front of the lens of Mario Testino who photographed her for a “Young London” feature for British Vogue, together with a group of up-and-coming young Londoners. She went on to be singled out on the catwalks of the most prestigious fashion houses. From the very beginning, photographers were attracted by her presence and her aura.

 “I am truly honoured to become ambassadress for the fragrance Black Opium. Yves Saint Laurent brand’s modern vision of beauty is very inspiring and I am particularly proud to represent such an audacious archetype of women” confided Edie Campbell.

40 Style quotes from the creators of chic…

“One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld

“I firmly believe that with the right footwear one can rule the world. —Bette Midler

“I like my money right where I can see it…hanging in my closet.” —Carrie Bradshaw

“Nothing tastes as good as skinny feels.” —Kate Moss

“I can’t concentrate in flats!” —Victoria Beckham

“I don’t do fashion. I am fashion.” —Coco Chanel

“Walk like you have three men walking behind you.” —Oscar de la Renta

“You can have anything you want in life if you dress for it.” —Edith Head

“Fashion is the armor to survive the reality of everyday life.” —Bill Cunningham

“When in doubt, wear red.” —Bill Blass

“I don’t design clothes. I design dreams.” —Ralph Lauren

“Clothes mean nothing until someone lives in them.” —Marc Jacobs

“Fashions fade, style is eternal.” —Yves Saint Laurent

“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.” —Alexander Wang

“How can you live the high life if you do not wear the high heels?” —Sonia Rykiel

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace

“You can never take too much care over the choice of your shoes. Too many women think that they are unimportant, but the real proof of an elegant woman is what is on her feet.” —Christian Dior

“Fashion is what you’re offered four times a year by designers. And style is what you choose.” —Lauren Hutton

“The dress must follow the body of a woman, not the body following the shape of the dress.” —Hubert de Givenchy

“I know what women want. They want to be beautiful.” —Valentino Garavani

“A woman who doesn’t wear perfume has no future.” —Coco Chanel

“People will stare. Make it worth their while.” —Harry Winston

“Luxury is the ease of a t-shirt in a very expensive dress.” ―Karl Lagerfeld

“And now, I’m just trying to change the world, one sequin at a time.” —Lady Gaga

“A little bad taste is like a nice splash of paprika. We all need a splash of bad taste—it’s hearty, it’s healthy, it’s physical. I think we could use more of it. No taste is what I’m against.” —Diana Vreeland

“Elegance is elimination.” —Cristóbal Balenciaga

“Style is a way to say who you are without having to speak.” —Rachel Zoe

“Men tell me that I’ve saved their marriages. It costs them a fortune in shoes, but it’s cheaper than a divorce. So I’m still useful, you see” —Manolo Blahnik

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” —Miuccia Prada

“In order to be irreplaceable one must always be different.” —Coco Chanel

“Attitude is everything.” —Diane von Furstenberg

“We must never confuse elegance with snobbery.” —Yves Saint Laurent

“Playing dress-up begins at age five and never truly ends.” —Kate Spade

“Elegance is not standing out, but being remembered.” —Giorgio Armani

“Your dresses should be tight enough to show you’re a woman and loose enough to show you’re a lady.” —Edith Head

“The hardest thing in fashion is not to be known for a logo, but to be known for a silhouette.” —Giambattista Valli

“We have this saying, Christy and I. We don’t wake up for less than $10,000 a day.” —Linda Evangelista

“Whoever said that money can’t buy happiness, simply didn’t know where to go shopping.” —Bo Derek

“Big girls need big diamonds.” —Elizabeth Taylor

“Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” —Karl Lagerfeld

In an effort to capture the energy that surrounded Yves Saint Laurent’s thrust into the ready-to-wear category in 1966, Hedi Slimane, the creative director of YSL (as it was formerly known until 21 June 2012), has decided to go back to basics. The Yves Saint Laurent brand has changed its name to Saint Laurent Paris. In 1966 it was called Saint Laurent Rive Gauche when the first boutique opened at 21 Rue de Tournon, so Saint Laurent Paris is not a far cry from the original name.

Perhaps the change in logo and name may render all existing YSL products collector’s items? The old logo YSL will still be used for  the brand’s makeup, accessories and shoes.

The old logo

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