Justin Bieber has once again stripped to his underwear, but this time he’s getting paid for it. This week, Bieber was announced as the new underwear model for Calvin Klein. The black and white campaign, shot by fashion photographers Mert Alas and Marcus Piggott, features the topless 20-year-old in various poses alongside Calvin Klein’s model Lara Stone (31). Tanned, heavily-tattooed and clearly no stranger to planking, Bieber’s casting makes total aesthetic sense. Bieber has been wearing logoed Calvin Kleins with shameless visibility for several years, suggesting this is case of great product placement. “Calvin Klein’s is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
Calvin Klein’s ongoing connection to music began with one of the brand’s earliest and most iconic campaigns which memorably featured Mark “Marky-Mark” Wahlberg alongside model Kate Moss. Over the years, the house has continued its association with music and pop culture, dressing and supporting a range of musicians around the world. This past year alone, those artists included talent such as Taylor Swift, Drake, Sam Smith, Kanye West, Harry Styles, Ciara, Usher, Future, Rita Ora, Trey Songz, Ne-Yo, Iggy Azalea, Fergie, Joe Jonas, Nick Jonas, Common, Solange Knowles, Big Sean, and Tinie Tempah.
I think Biebs looks hot. I just wish he’d stand up straighter and stop with the pained/scared facial expressions. While we’re at it, can we also remove that earring?
If pictures aren’t enough, watch the Biebs in action…